Converting Leads into Sales-Excellent Wisdom from Excellent Women.

There is some excellent information being shared over at Allied Women In Business on the topic of Converting Leads into Sales.

Understanding the techniques behind converting leads into sales is crucial for you whether you sell diapers, lotion, handbags or information products. If you have been successful at creating a list but you don't have a strategy at how you are going to take that list and help them become customers it is almost guaranteed that you will feel unorganized and without focus.

Here are some of my favorite tips taken from expert's week so far.

Lavada Thompson on Converting List Subscribers into Buyers

Email blasts aren’t as effective as lead nurturing campaigns.

Email blasts tend to be very general in order to appeal to a larger audience. When a person subscribes 

to your list, typically, it is in exchange for something they deem valuable: an ebook, tele-class, tutorial, etc. They have explicitly expressed interest in the topic of that content. So, if they download your e-guide on improving the effectiveness of your Facebook campaigns, do you think they care to start receiving information about twitter? Maybe. But, probably not. It is better to create lead nurturing campaigns in which you send targeted information to smaller groups of subscribers. HubSpot has a 

great post on why lead nurturing is better than sending email blasts.

Amity Quist Jones on Easy and Amazing Secrets to Get the Sale 

3-way calls do wonders.  Get your warm/hot prospect on the phone with your sponsor or even the CEO of the company.  That will definitely get things rolling in the right direction.  Webinars and conference calls do extremely well also.  This helps to get questions answered and have another person verify that they can succeed in this program as well.  I find this to be one of the best way to convert your warm leads into sales. 

With these 5 top secrets I have shared with you, putting them all together makes for an amazing impact in your sales.  I have refined the way I do business and it has worked very well for me.
Here are a few ideas to make help convert warm leads into sales. With these few secrets I have learned, you are able to find out more by continuing to read at amityquistjones.blogspot.com.

Janice Clark on the S.E.C.R.E.T Formula to Converting Leads into Sales

T - Take the time to build loyalty
Wait a minute.  They aren't a client yet so why am I building loyalty?  You're doing this because they will be a client!  Or maybe they'll refer a client!  Either way, you've got to build loyalty with every lead you come in contact with!  Let them know that even if they don't sign up as a client, you still want a relationship with them!  Connect with them on Facebook.  Join their group (or invite them to yours) on LinkedIn.  Show them you want more than just their money.  Offer a mutually beneficial relationship and then...
Follow up!  Follow up!  Follow up!!

Mimi Zelman on Converting Leads into Sales.

It is always good to start the conversation by saying how nice it was to meet them at the event and that you would like to get to know them better and suggest meeting for coffee to talk about how you can help each other’s businesses. An email with the same message works to, if that is how you prefer to contact them as well.
Do homework on the potential client before meeting them.
Go to their website, and also see what they are doing on social networking.
Find out who their competitors are.
Once the rapport is established ask a lot of fact finding questions about their business.
The more you know the better. Knowledge is power, so always go on an appointment prepared!
By following this method, you better equipped to sell the prospect on what is good for their business, and handle any objections the client may have.

To read the rest of these great articles, head on over to Allied Women in Business. Banding together to learn from each other as entrepreneurs online is an important part of success. 

Let's Talk Leads.

If we are really going to get down to the nitty gritty of marketing, then talking about how to generate and handle leads should be at the top of the list.

It doesn't matter if you are an affiliate marketer, social media guru, information marker, writer, blogger, SEO specialist and I could go on and on, building a list of people to market to is where it all begins.

Today I read on article by Lavada Thompson and she shared from her story how she built up a list but then didn't know what to do with it. She simply began to email blast them- and that wasn't working.

I don't know about you, but I can relate to Lavada. Having a list that you frantically email many different types of information to doesn't work.

 Check out her article for some ways she has discovered to handle leads successfully.

Then come on back because all this week were talking leads.