Facebook Marketing to Women- The Importance of Group/Fan Page

I heard on the radio the other day that Generation Y is being named the Facebook generation. With the explosion of social media,  the face of business is changing. If a business isn't online, then they are behind the times. And if a business isn't marketing on Facebook they are crippling themselves. Recently I wrote an article on How Not to Market to Women on Facebook. I want to go into more detail on how to use Facebook fan and group pages to market to women on Facebook.

You may be asking yourself, why women? Because social media and especially Facebook is social. Most of the people dominating and interacting regularly on Facebook are woman. Also, statistics show that the majority of the online buying decisions are being made by women.

Before we get started I think it is crucial to point out the differences between a group and a fan page. A Fan page gives your friends an opportunity to "like" you. You can link a blog and twitter account up to a fan page where with a group page you have the ability to message all the members in your group. Also a group page encourages more interaction from the members.

So lets look at three reasons why it is important for you as a business owner to be marketing to women on Facebook through Group/Fan Pages.

1. Pages give you a platform for yourself. company, and products. Your Facebook page/ group gives you a place for you to talk about your company, products, employees and any other information that you think customers may be interested in.

2. Pages give you an opportunity to promote other people who are like you but not in competition with you. One of the most important and over looked aspects of marketing online is being seen as not only a source for products, but for information. The more you point to useful information that isn't all yours the more people will listen to what you have to say and be interested in whatever you are selling.

3. Pages get you publicity. Every time you post something on your Facebook page/ group  Your post is automatically placed on the main feeds of all the people who have either liked your page or joined your group. You can also tag people in your posts. When this happens the information is posted not only on your page but on their wall as well. So everyone who happens by their profile will see the link back to you.

Business is changing. Marketing online is crucial to success. And Facebook is no longer simply for sharing pictures and talking about the weekend. Learning how to market to women on Facebook using group and fan pages will further your success online, but is only tapping the surface of internet marketing.

To lean about how you can get the tools you need to productively market your business online visit http://www.stephaniempage.com fill in your information and on the next page watch the videos. I'll see you on the other side!

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What Kind of Business Can You Run from Home-How You can Run any Business from Home When You Understand the Importance of Marketing to Women

When asking yourself, "What kind of business can you run from home?" you need to realize how important it is to understand marketing to women. Once you understand this, you can run any business from home. In the past women were stay at home figures as men made the purchasing decisions. That is not how it is any longer! More women are working outside the home. More women are single and more women are making the majority of the buying decisions for their households. Women and purchasing isn't a trend that is going to go away. The buying power of women will continue to increase and it is time for companies to realize this.

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Marketing to Women- Social Marketing Theory.

Understanding social marketing theory is important if you have a business or product that you want to market or you are looking for a way to make money online. As you have been looking you have found that women, young and old, married or single, moms or not, have a presence online. Not only do they have a presence, but they are talking to each other. Through forums, on blogs, inside of Facebook, and on Twitter, just to name a few. How does social marketing theory fit in when marketing to this group of influential people? Keep reading to find out 3 ways.

Women are already using Social marketing theory. Social marketing is promoting a product because the promoter thinks the product is for your greater good. This is exactly what women do. If a mom tries a product and loves it, or finds a great deal online or at the store One of the first things she does is tell another mom. Woman want to help each other out. And when they find something that they think is amazing, they can't wait to share. Woman have been using social marketing theory before it was a theory!

Social marketing is...Social. And so are women. Go on your Facebook, check out twitter, head on over to blogger and click through some blogs. Who do you see commenting, posting, updating? Women. They are all about relationships, interaction, and encouragement. And they jump on board anywhere those things are happening, and they are happening on the internet.

Social marketing theory is about marketing through relationships. Women want a deal and they want to know all the facts. They want to know that they are not being lied to or being taken advantage of when buying a product. The key is to find people through social media outlets that you have things in common with. People who will like your product. Then, be their friend. Care about what they have to say and what is going on in their lives. They will check out your product and business. Then as your relationship grows and with it trust, they will be your friend and your customer.

Does all this mean that you pretend to be a women's friend because you want them to buy from you? NO! A woman will smell that kind of behavior a mile away. A perfect place to start when social marketing to women is to have a presence on social media sites.

Next, to continue learning about social marketing theory and marketing to women visit http://www.stephaniempage.com. Fill in your information to learn how you can get more free marketing tips.

Stephanie. M Page is a Work at Home Mom who has a deep desire to see people living free in all areas of their lives. She is a member of the worlds largest internet marketing and mentoring program and is working to grow her own business online. She believes that the answer to living free financially is to take advantage of the opportunities of the internet.

Article Source: http://EzineArticles.com/?expert=Stephanie_M_Page

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