I heard on the radio the other day that Generation Y is being named the Facebook generation. With the explosion of social media, the face of business is changing. If a business isn't online, then they are behind the times. And if a business isn't marketing on Facebook they are crippling themselves. Recently I wrote an article on How Not to Market to Women on Facebook. I want to go into more detail on how to use Facebook fan and group pages to market to women on Facebook.
You may be asking yourself, why women? Because social media and especially Facebook is social. Most of the people dominating and interacting regularly on Facebook are woman. Also, statistics show that the majority of the online buying decisions are being made by women.
Before we get started I think it is crucial to point out the differences between a group and a fan page. A Fan page gives your friends an opportunity to "like" you. You can link a blog and twitter account up to a fan page where with a group page you have the ability to message all the members in your group. Also a group page encourages more interaction from the members.
So lets look at three reasons why it is important for you as a business owner to be marketing to women on Facebook through Group/Fan Pages.
1. Pages give you a platform for yourself. company, and products. Your Facebook page/ group gives you a place for you to talk about your company, products, employees and any other information that you think customers may be interested in.
2. Pages give you an opportunity to promote other people who are like you but not in competition with you. One of the most important and over looked aspects of marketing online is being seen as not only a source for products, but for information. The more you point to useful information that isn't all yours the more people will listen to what you have to say and be interested in whatever you are selling.
3. Pages get you publicity. Every time you post something on your Facebook page/ group Your post is automatically placed on the main feeds of all the people who have either liked your page or joined your group. You can also tag people in your posts. When this happens the information is posted not only on your page but on their wall as well. So everyone who happens by their profile will see the link back to you.
Business is changing. Marketing online is crucial to success. And Facebook is no longer simply for sharing pictures and talking about the weekend. Learning how to market to women on Facebook using group and fan pages will further your success online, but is only tapping the surface of internet marketing.
To lean about how you can get the tools you need to productively market your business online visit http://www.stephaniempage.com fill in your information and on the next page watch the videos. I'll see you on the other side!
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